Issuer details

Issuer name

WPP Online Training

Contact

academies@wpp.com

Badge details

Name

x[ARCHIVED]_Social Media & Influencer Marketing

Version

V1.0

Language

English

Description

A learner is issued this Open Badge to show their completion of the Social Media & Influencer Marketing Program within the WPP Future Readiness Academies. The learner has completed all required lessons, designed to achieve the goal(s): how trends are impacting brands and platforms; how to approach the latest developments in social media; considering the risks and advantages; how to create and measure a rigorous social media strategy that delivers against overall business objectives; influencer marketing and striking up effective partnerships with the best influencers; how to get your own influencer campaign up and running.

Image author's name

WPP Future Readiness Academies

Image author's email

academies@wpp.com

Criteria

The learner completed the following:

• Social Media Trends
• Social Media Best Practice
• Influencer Marketing Best Practice
• Influencer Marketing Essentials
•  Social Media Mindset

Users are awarded this badge when they complete the following requirement:

• The following program has to be completed:
  • "x[ARCHIVED]_WPP Social Media & Influencer Marketing"